Uniquely San Diego
We haven’t just watched San Diego grow. Over 77 years, we’ve helped shape it—one neighborhood, one story, one idea—at a time.
Four years ago, Troy and Claire Johnson took a leap of faith. They bought San Diego Magazine and set out to rebuild it into something modern, meaningful, and unmistakably San Diego.
Here We Are is the next step in that commitment—a pledge to building a studio that helps brands and businesses tell their story with a blend of world-class expertise and home.
What We Do
Graphic Design
Brand Campaigns
Custom Events
Brand Activations
Custom Publications
Brand Partnerships
Regional Immersion
Strategic Positioning
Brand Development
Video Concepting, Directing & Editing
Voice, Messaging & Stories
Social Media
Our People
Claire Johnson
Troy Johnson
Megan Grable
Managing Director & Executive Creative Director
Mike Martinelli
President & Chief Operations Officer
Kevin Smoker
Culture Lead
Nicolle Monico
Director of Creative Projects
Samantha Lacy
Art Director
Amelia Rodriguez
Senior Editor
Social Media Manager
Emily Heft
Jeremy Sazon
Videographer
Digital Growth Manager
Cole Novak
Casiel Sanchez
Junior Designer
Sarah Sapeda
Custom Content Editor
Laura Hunter
Marketing Manager
Amanda Lenox
Senior Production Manager
Shelby Kalchik
VP of Experiential Marketing
Production Coordinator
Paige Scialla
Gina Mendola
Senior National Advertising Executive
Jim Ely
Integrated Account Director
Michael Shear
Account Executive
Julia Sernoffsky
Client Success Representative
Ashley Butgereit
Client Success Representative
Chief Executive Officer
Chief Content Officer
RADICALLY LOCAL IN SAN DIEGO