We build

belonging

For more than 75 years we’ve helped San Diego see itself. Today, we connect brands to the people of this city through stories and experiences that bring us all closer.

Go from being here to being a part of here

We all want to belong—but real belonging takes more than just showing up. It takes presence, relatability, relationships, contribution, and consistency. Things that can’t be bought, only earned over time.

Group of people dining at a long table outdoors in a covered patio.

Here We Are is San Diego Magazine’s commitment to helping brands build belonging with the people and communities they serve.

We put more than 75 years of trust, knowledge, access, and cultural smarts to work for our chosen partners to help them belong where it matters most.

Red line drawing of an alarm clock showing 3:00.

CULTURE

We know what makes the city tick

Red sunglasses with black detailing on the frame.

KNOWLEDGE

We know where to show up

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TRUST

We have the right relationships

neon sign of a key with a circular head containing a person's silhouette and a shaft with teeth on a black background

ACCESS

We open doors

what we're up to

A man and a boy sit at a round table with a white tablecloth in a restaurant or hotel dining area. They are dressed formally with the boy in a tuxedo and the man in a suit. There are two glasses of water on the table. The background features wood paneling, chandeliers, and shelves with bottles. The text overlay reads, 'The Birthday Tradition, The Bales x Mister A's' in yellow and orange font.

Mister A’s

Sixty years of San Diego’s best dining stories told from 12 floors above the city

A man wearing a cap, glasses, and a mask with pink filters, working on a surfboard inside a room with dark green walls, with the text 'ARTISTS IN FOCUS' and 'Mike Lynch Imperfects' overlayed.

Sony

Helping a global icon reconnect and reinvest in its hometown creative community

A man standing in front of a large black and white artwork in an art gallery.

MCASD

Democratizing access to art by going from a tucked-away treasure to a cultural amplifier

Top view of a table set with a large mushroom pizza, a charcuterie and cheese board, colorful cocktails, and a red and white patterned plate with a white napkin.

Westfield

Serving up a whole day of the city’s best food and drinks in less than 30 seconds

Incredibly Worldly. Radically Local.

We've built some of the world's biggest brands. Now, we're bringing that experience back to our city to amplify the taco shops, the neighborhoods, and the people who make San Diego unique. We're here. We're home.

The word 'DIEGO' in large white letters on a black background.

Sony, a client of San Diego Magazine's creative agency Here We are Studios

Hershey's, a client of San Diego Magazine's creative agency Here We are Studios

Verizon, a client of San Diego Magazine's creative agency Here We are Studios

Pinkberry, a client of San Diego Magazine's creative agency Here We are Studios

Adidas, a client of San Diego Magazine's creative agency Here We are Studios

Kind Bars, a client of San Diego Magazine's creative agency Here We are Studios

Nespresso, a client of San Diego Magazine's creative agency Here We are Studios

KFC, a client of San Diego Magazine's creative agency Here We are Studios

Samsung, a client of San Diego Magazine's creative agency Here We are Studios

Diageo, a client of San Diego Magazine's creative agency Here We are Studios

7-Eleven, a client of San Diego Magazine's creative agency Here We are Studios

American Eagle, a client of San Diego Magazine's creative agency Here We are Studios

Mattel, a client of San Diego Magazine's creative agency Here We are Studios

Starbucks, a client of San Diego Magazine's creative agency Here We are Studios

Petco, a client of San Diego Magazine's creative agency Here We are Studios

Westfield, a client of San Diego Magazine's creative agency Here We are Studios

Stone Brewing, a client of San Diego Magazine's creative agency Here We are Studios

The Honest Kitchen, a client of San Diego Magazine's creative agency Here We are Studios

Parfait Paris, a client of San Diego Magazine's creative agency Here We are Studios

Mister A's, a client of San Diego Magazine's creative agency Here We are Studios

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“Partnering with the team to produce Healthy Kids has allowed Rady Children’s Hospital to connect not only with our community of philanthropic supporters, but also with a broader audience. Our readers discover groundbreaking programs and services that take place only at Rady Children’s.”

— Steve Jennings, Senior Vice President and Executive Director, Rady Children’s Hospital Foundation

“We figured San Diego Magazine’s podcast was reaching our target market. Sure enough, we were right. We saw an immediate ROI on our first run of ads.”

— Nate Benedetto, Principal Next Wave Commercial

“The piece was tremendous, and we could completely feel the dedication and time put in. You nailed it. Overall pitch perfect. All the hard work shines through. Cannot thank you enough.”

— Sarah Kleiner, Manager of Strategic Development, BACC

RADICALLY LOCAL IN SAN DIEGO